The show is the start. The brand is the plan.
Sugar in the Raw is named for David Sugarman, the man they called Sugar in Miami twenty years ago. It is growing into a full brand, and Sugar-branded merch and live events are next. No products up yet. No prices. Just what is coming.
Sugar is a name David has carried for twenty years.
Back then it was David Sugarman working with celebrities in Miami under one word: Sugar. The podcast brings that name back and puts it in front of a growing audience on YouTube and Instagram. The show is only the first chapter.
From here the plan is a full brand built around Sugar. That means merch you can wear and events you can walk into, all carrying the same Miami, no sugarcoating attitude the show is built on. We would rather build it right than rush a drop, so nothing is for sale yet.
Two things first. Both built around Sugar.
Sugar you can wear.
A small line built around the name and the show, made to look like Miami and feel like the honesty every guest brings on camera. When there is something real to buy, this is where it lives. Not before.
Sugar you can walk into.
Live Sugar events in Miami, in the same spirit as the show. People in a room, telling the truth out loud instead of hiding behind a headline. Dates and details are still being set. This list hears first.
Be the first to know.
No products yet, no waitlist games. Drop your email and we tell you the day the first Sugar merch and events go live. That is it.