FAQ

Questions, answered.

How the process works, what the day in the room is like, what you walk away with, and what it costs. Straight answers before you sit down with Sugar.

Getting on the show

Two kinds of people, in the same chair. Public figures David has known for years, and people nobody has heard of yet who have a real story. That is the whole idea. Everyone is human, everyone has made mistakes. You do not need to be famous. You need to be honest and ready to go past the surface on camera.

Four steps, and none of them are a mystery. One, you fill out the guest form, which takes about two minutes. Two, if your story is a fit, Cameron Jehl, the producer, sends you a time for a 20 minute Zoom. Three, you sit down with David in our Miami studio for about an hour. Four, we send you the finished episode and a set of captioned vertical clips, at least six of them, to keep. Start with the form here.

You talk to Cameron, the producer, not David. Twenty minutes on Zoom, camera on, no pitch. He asks what your story is, what you are willing to say out loud, and what you want out of the hour. Nothing to prepare. It is also where the practical questions get answered: dates, Miami logistics if you are travelling in, and the booking itself. Most guests meet David for the first time in the chair.

Cameron reads every application himself and runs every call. We are selective and not everyone is a fit. We are looking for people ready to go deeper than they usually do, not people chasing a clip. You hear back either way, so nothing sits in a black hole.

On the call, or right after it. Once Cameron has confirmed the fit you agree a date at the Miami studio, and he walks you through everything before you get there. You will know exactly where to be and when before you book anything.

The form is about two minutes. Cameron replies within three business days, yes or no. The call is 20 minutes. The sit-down is about an hour of conversation, and you should plan for roughly two hours on site. Your edited episode and your clips come after that, and we give you the delivery window when we lock your date.

The sit-down

About an hour. Long enough to get past the headline and into the part that actually matters. We film every minute of it.

Every guest answers one: "What makes you sad?" It is the spine of the show. A hard question, and that is the point. We are after the thing underneath the story that most people never say out loud.

In a private studio in Miami. A wood table, warm lamps, three cameras and broadcast microphones, so it looks and sounds like a film and not a webcam. Our own room in Wynwood is being finished and tapings move there once it is done.

Plan for about two hours on site for an hour of conversation. You arrive, you meet the crew, and we set sound and lighting while you settle in. Then it is you and David at the table until it is done. Wear what you would wear to a good dinner and skip tight patterns and big logos. Bring nothing. There is no script to collect and no rehearsal.

Calm and close. It is you and Sugar, across from each other, talking. No live audience, no producer feeding you lines. David has been to the bottom in his own life, which is exactly why he can sit with anyone and get them to open up. Most guests forget the cameras are there.

Yes. That is a big reason the show exists. The internet flattens people into a headline, often unfairly. This is the room where you tell your side in your own words and say how it felt. Reputation, made human again.

No. There is no script and nothing to memorize. The best conversations happen when you show up as yourself and let it go where it goes. If anything is off limits, you tell us before we roll and we respect it.

Say so. Anything you name as off limits before we roll, we do not go near. If something comes out in the hour that you wish had not, tell Cameron the same day and he will talk it through with you honestly. We will not pretend the final cut is yours, because it is not. The edit is ours, and that is written into the agreement you sign. What we will tell you is that nobody sits in that chair to be ambushed. There is no gotcha in this show.

After the taping

David and Cameron. There is no panel and no network sitting behind them. If you want to see your episode before it is published, raise it on the call and Cameron will tell you straight what we can do. We do not hand out approval rights, because the final edit is ours and we are not going to promise you something the agreement contradicts.

Your full edited episode and a set of captioned vertical clips, at least six of them, sent to you to keep and post anywhere you want. The clips go up as Instagram Collabs with @sugarintherawpod, so they run on your account and ours. A three camera conversation with your name on it, professionally cut, yours to use.

The show does. Sugar in the Raw owns the recording and the finished episode. What you get is the right to keep and post the episode and the clips we send you, on any channel you want, for as long as you want. You in turn give us permission to use your name, voice and likeness in the show and in promotion of it. All of that is spelled out on the guest release page in plain language, and in full in the agreement you sign.

YouTube first, with clips on Instagram. Spotify and Apple come after. On top of the show's own channels you get the episode and the clips to post yourself, wherever your people are.

Around October 15, 2026. Episode one is Dr. Glenn Toby. Our own room in Wynwood is being finished and tapings move there once it is done.

Cost, contracts and brands

Most guests book a paid spot, and the fee covers the production and the edit: the studio, the cameras, the professional cut and the clips you keep. Everyday people with a story that deserves to be heard are often invited at no cost. We do not publish one number, because the seat is not one product: an hour with travel and a hotel handled is a different job from an afternoon with someone who lives twenty minutes away. You get the number on the call, before anything is booked. Nothing is ever charged through this website, and there is no deposit to apply.

Yes. Before we record you sign a Guest Appearance Agreement. We send it ahead of the taping so you can read it, and have your own lawyer read it, without anyone standing over you. There is a plain-language summary of what is in it on the guest release page. Nothing gets signed in a hurry on the day.

It is a Miami interview show, and that is what it is today. Sugar in the Raw is built around "Sugar," a name David carried in Miami long before the show. The show comes first. Anything after it comes when it is real, not before.

Yes. Sponsors get a read in the episode, product integration and branded segments, and every one of those is disclosed as advertising in the episode itself. See how to partner with us.

Still have a question?

Ready when you are.

Apply and Cameron will answer the rest on the call.