Questions, answered.
How to get on, where it airs, what you walk away with, and what it costs. Straight answers before you sit down with Sugar. If yours is not here, ask us.
Two kinds of people, side by side. Celebrities and public figures David knows, and everyday people with a real story. That is the whole idea: everyone is human, everyone makes mistakes. You do not need to be famous. You need to be honest and ready to go past the surface on camera.
Fill out the short guest form. It takes a few minutes. We ask who you are, where people can find you, and what your story is. David and the team review it, and if it is a fit we message you directly. There is no calendar link and no meeting to book. Start with the form here.
David and the team read every form. We are selective, and not everyone is a fit. We are looking for people ready to go deeper than they usually do, not people chasing a clip. If your story lands, we reach out.
If you are a fit, we message you and start a WhatsApp group with you and the team. We lock a taping date right there. No scheduler, no booking widget, no "grab a meeting." The real questions happen on camera, not before.
About an hour. David sits down with you and gets you to open up. Long enough to get past the headline and into the part that actually matters. We film every minute of it.
Every guest answers one: "What makes you sad?" It is the spine of the show. A hard question, and that is the point. We are after the thing underneath the story that most people never say out loud.
In Miami. Our production manager, Liam Chaskey, shoots the show on cinema cameras and Shure mics, so it looks and sounds like a film, not a webcam. Warm, moody, and built to feel like a real conversation.
Yes. That is a big reason the show exists. The internet flattens people into a headline, often unfairly. This is the room where you tell your side in your own words and say how it felt. Reputation, made human again.
Calm and close. It is you and Sugar, across from each other, talking. No live audience, no producer feeding you lines. David has been to the bottom in his own life, which is exactly why he can sit with anyone and get them to open up. Most guests forget the cameras are there.
No. There is no script and nothing to memorize. The best conversations happen when you show up as yourself and let it go where it goes. If anything is off-limits, you tell us before we roll and we respect it.
Your full edited episode and your clips, sent to you to keep and post. The hour and the short vertical cuts are yours to run anywhere your people are. A cinema-shot conversation with your name on it, plus your name in front of a real, growing audience.
It goes live on YouTube first. Clips run on Instagram. Spotify and Apple come later. On top of the show's channels, we send you the edited episode and clips so you can post them yourself, wherever your audience is.
It depends on who you are. Most guests are entrepreneurs and public figures who book a paid spot. Everyday people with a real story are often invited free or at a steep discount. Every situation is different, so we talk the details through privately once you are a fit. Fill out the form first and we will have that conversation directly.
It is the start of something bigger. Sugar in the Raw is a media brand built around "Sugar," a Miami persona David ran twenty years ago working with celebrities, now revived. The show comes first. Merch and live events are part of the plan.
Yes. Sponsors get a mention and a read in the episode, product integrations, and branded segments, in the style of the big creator podcasts. If you want to reach an audience that showed up for something real, tell us what you are after and we will find the fit. See how to partner with us.