Questions, answered.
What guests and partners ask before they sit down.
The show
What is Sugar in the Raw?
An interview show filmed in Miami. David Sugarman sits down with one guest for about an hour and asks the question almost nobody gets asked out loud: what makes you sad?
Who is David Sugarman?
The host. Thirty years from a Manhattan bullpen to Miami, from trading floors to locker rooms. On the show he sits down with one guest and follows the story.
Who sits down?
Everyday people and names you know, in the same seat. Business owners, line cooks, parents, athletes, people starting over.
Where is it filmed?
In Miami, on cinema cameras.
Is every episode about sadness?
Every episode asks the question. The rest of the hour follows the story.
Applying
How do I apply?
Start the application. It takes about two minutes.
When can I apply?
Now. Applications are open, and Cameron reads each one as it comes in.
Who can apply?
Anyone 18 or older with a story they have carried long enough. The seat does not check your title at the door.
What happens after I apply?
Cameron reads every application himself and replies within three business days, yes or no. If it is a fit, the next step is a 20 minute Zoom. No booking links, no schedulers.
Is there a cost to be a guest?
Most guests book a paid seat, and some sit down at no cost. Either way, the date and the number get settled on the Zoom with Cameron, before anything is booked. Nothing is ever charged through this site and there is no deposit to apply.
Do I need to be famous?
No. Everyone gets the same seat, the same hour and the same question.
Sitting down
What should I expect?
About an hour with David, on three cameras, in a conversation that always gets to the question.
Do I sign anything?
Yes. Every guest signs the Guest Appearance Agreement before anything is recorded. The Guest release page explains it in plain language.
Do I approve the edit?
The show edits for length and clarity, and the final edit is the show's. What you receive is set out in the Guest Appearance Agreement you sign before we record.
Partnership
Is there a rate card?
No. Every partnership is shaped with the people who run the show, because every fit is different.
What does a partner actually get?
That is decided in the conversation, and it is different for every name. Nothing is agreed on this site and nothing is sold through it.
Can a partner also take the seat?
Anyone 18 or older can apply. The application and the question are the same for everyone.
Still have a question?
Put it in your application and Cameron will answer it, or bring it to the Zoom.
Apply to be a guest