Where people finally open up. Raw, honest conversations out of Miami. The hard stuff, the real stuff, no sugarcoating.
One hour. One seat. The real thing.
David Sugarman sits down for about an hour and gets people to open up. Celebrities he knows and everyday people with a real story, side by side, because everyone is human and everyone has made mistakes.
It goes live on YouTube first. The clips run on Instagram. Every guest leaves with their edited episode and clips to keep and post.
Take the seat, or back the show.
Sit in the Seat
Entrepreneurs, public figures, and everyday people with a real story. You fill the short form, the team reviews it, and if it is a fit we set a taping date over WhatsApp. The real questions happen on camera. Your name, in front of a real, growing audience on YouTube and Instagram.
Apply to be a guest → 02 / BrandsPartner With Us
A mention and a read in the episode, product integrations, and branded segments, in the style of the big creator podcasts. If your brand belongs next to honest conversation, let us build something that fits the room.
Partner with us →Real talk, made to last.
Shot like a film
Cinema cameras and Shure mics, produced by Liam Chaskey, our production manager out of Miami. Your story leaves here looking and sounding like a movie, not a webcam.
A host who lived the comeback
David has been counted out and clawed his way back. Guests open up because they are sitting across from someone who has already said the hard part out loud.
Out where people watch
Live on YouTube, clips on Instagram, with Spotify and Apple to follow. Your hour goes to a real, growing audience, not another feed of noise.
The internet turns a person into a headline.
If your name got shattered online, often unfairly, one line follows you everywhere. This is the room where you tell your side, in your own words, and say how it actually felt. Reputation, made human again.
The guests.
Celebrities David has known for years next to everyday people with a real story. Same seat, same question. The first names are announced soon.
New clips every week.
What makes you sad?
It is a hard question. That is the point. This show is about the emotion underneath the story.
David "Sugar" Sugarman
Started with a GED and clawed his way onto Wall Street in 1995. Left it to build his own thing in Miami. He has been broke, counted out, and come back.
He has done the opening up, so he knows how to pull it out of you.
Think you belong in the seat?
If you have something real to say and you are ready to go deeper than usual, this is where it starts. Fill out the short form and we will take it from there.